Industries · Roofing contractors
Marketing for roofing contractors
Homeowners call one of the first few roofers they find. I help established roofing companies show up first on Google and in AI search, turn finished jobs into reviews and referrals, and stay top of mind with past customers, so your crews stay booked all year.
Residential and commercial roofers Fairfax, Loudoun and Prince William counties Clients nationwide
Why roofers work with me
✓I worked at Beacon Building Products, now QXO, one of the largest roofing distributors in the country
✓I know your busy seasons, your storm calls and your slow months
✓One senior marketer runs it all, so you don’t manage an agency
✓Published pricing, a 3-month minimum and a report every month
From the supply side
I know the roofing business from the supply side
Before starting my firm, I worked at Beacon Building Products, now QXO, one of the largest roofing distributors in the country, managing community relations across its 600 locations. I’ve seen what separates the roofers who stay booked from the ones waiting on the phone: they show up first on Google, they have the reviews to back it up, and past customers remember their name.
Most roofing companies already do great work. What they don’t have is someone with the time to make sure homeowners see it. That’s the job I take off your plate.
Where roofing companies lose jobs
It’s rarely the quality of the work. It’s what happens before the homeowner calls, and after the job is done.
01
Missing when the storm hits
A homeowner with a leak searches “roofer near me” and calls whoever shows up first on Google, in the map results or in an AI answer.
02
Great jobs, few reviews
Your crews finish hundreds of roofs a year, but only a handful of happy customers ever leave a review or a photo.
03
Customers who forget your name
A roof lasts 20 years or more. If you don’t stay in touch, past customers can’t refer you to neighbors or call you for the next repair.
What I do for roofers
Marketing that keeps your crews busy
I work on what brings in roofing jobs and leave out what doesn’t. Depending on your package, that includes:
✓Google Business Profile updated every week with photos of real jobs, plus Yelp and Nextdoor kept current and monitored
✓Website pages for roof replacement, repairs, storm damage, gutters and each town you serve
✓A simple review request after every finished job, and a reply to every review
✓Before-and-after job photos on your website and social media
✓A regular email newsletter that keeps you top of mind with past customers, so they call you again and refer their neighbors
✓Mailers and door hangers for the neighbors of every finished job
✓Every lead tracked to its source, so you know what’s worth the money
Built around your seasons
A year of roofing marketing
Roofing work follows the weather, and so does what homeowners search for. Here’s how your marketing changes through the year, so you’re in front of homeowners before they need you.
Winter · Dec–Feb
Plan the year and fix the basics
Homeowners: Fewer replacements, but ice dams and winter leaks still send people searching.
What I do
✓Set the year’s marketing plan and budget around your busy months
✓Fix your Google profile and website service pages while the phone is quieter
✓Ask fall customers for reviews, and send a winter roof-care email to past customers
Spring · Mar–May
Get ready for storm season
Homeowners: Checking roofs after winter and calling after the first big storms.
What I do
✓Put storm-damage and insurance-claim pages live before the first storm
✓Run a review push so your newest reviews are recent ones
✓Remind past customers it’s time for a spring roof checkup
Summer · Jun–Aug
Stay visible during peak season
Homeowners: Replacing roofs and comparing roofers, often after a storm.
What I do
✓Post real job photos to Google and social media every week
✓Request a review after every finished job
✓Send door hangers and mailers to the neighbors of each job
Fall · Sep–Nov
Finish strong before winter
Homeowners: Booking last jobs before the cold, plus gutter cleaning and inspections.
What I do
✓Send inspection and gutter reminders by email and mail
✓Keep past customers hearing from you with a monthly newsletter
✓Review the year’s results and plan next year’s budget
Not sure where to start?
Start with a roofing marketing audit
I review everything you’re doing now and give you a 90-day plan: what’s bringing in jobs, what’s wasting money and what to fix first. From $1,950, with $500 credited toward a monthly package if you sign up within 30 days.
Get your audit→How you show up in local and AI search
Your Google profile, map ranking and what AI tools say when homeowners ask for a roofer.
Reviews and reputation
How many reviews you have, how recent they are and how you compare to nearby roofers.
Where your leads really come from
Which sources bring in jobs, and what each one costs.
Three ways to work together
Start with the service that fits your roofing company today and step up as you grow. Every price is published.
Diagnose
Marketing Audit & Growth Plan
Find out which marketing brings in customers, what’s wasting money and what to do next.
From $1,950
Learn more→Run
Small Business Marketing Manager
Marketing off your plate, done right every month, with a report on what it produced.
From $1,750/month
Learn more→Lead
Fractional Marketing Director
A senior leader for the team you already have. I own the plan, budget, staff and agencies, and report results to leadership.
From $3,000/month
Learn more→Roofing marketing questions
Do you work with residential and commercial roofers?
Yes. The approach is different for each. Residential roofing marketing reaches homeowners, while commercial work reaches property managers and building owners, and I plan for whichever mix you have.
Can you help us get more storm-damage work?
Yes, by making sure you show up when homeowners search after a storm: storm-damage pages on your website, an up-to-date Google profile and reviews that build trust. I don’t use door-to-door or pressure tactics.
We already pay for leads from lead services. Should we stop?
Not right away. I’ll track what those leads actually cost you per job, then build sources you own, like your website, reviews and referrals, so you can rely on them less over time.
Do you only work with roofers in Northern Virginia?
No. Roofers in Fairfax, Loudoun and Prince William counties can meet with me in person, and I work remotely with roofing companies across the U.S.
Be the roofer homeowners call first
Book a free consultation. We’ll talk about where your jobs come from today and where you’re missing out.