--- title: Marketing Audit & Growth Plan | Linda Sperling Consulting description: A marketing audit and growth plan from $1,950. Find what's working, what's wasting money, how you show up in AI search, and exactly what to do next. --- [Skip to content](https://www.lindasperlingconsulting.com/services/marketing-audit#main-content) [![Linda Sperling Consulting logo](https://www.lindasperlingconsulting.com/hs-fs/hubfs/LSC_Logo_Stacked_Charcoal_1600px.png?width=1600&height=722&name=LSC_Logo_Stacked_Charcoal_1600px.png)Homepage](https://www.lindasperlingconsulting.com?hsLang=en) - [About](https://www.lindasperlingconsulting.com/about?hsLang=en) - [Services](https://www.lindasperlingconsulting.com/services?hsLang=en) - [Marketing Audit](https://www.lindasperlingconsulting.com/services/marketing-audit) - [Small Business Marketing Manager](https://www.lindasperlingconsulting.com/services/small-business-marketing-manager?hsLang=en) - [Fractional Marketing Director](https://www.lindasperlingconsulting.com/services/fractional-marketing-director?hsLang=en) - [Work Samples](https://www.lindasperlingconsulting.com/work?hsLang=en) - [Contact](https://www.lindasperlingconsulting.com/contact?hsLang=en) [Book a free consultation](https://www.lindasperlingconsulting.com/contact?hsLang=en) - [About](https://www.lindasperlingconsulting.com/about?hsLang=en) - [Services](https://www.lindasperlingconsulting.com/services?hsLang=en) - [Marketing Audit](https://www.lindasperlingconsulting.com/services/marketing-audit) - [Small Business Marketing Manager](https://www.lindasperlingconsulting.com/services/small-business-marketing-manager?hsLang=en) - [Fractional Marketing Director](https://www.lindasperlingconsulting.com/services/fractional-marketing-director?hsLang=en) - [Work Samples](https://www.lindasperlingconsulting.com/work?hsLang=en) - [Contact](https://www.lindasperlingconsulting.com/contact?hsLang=en) [Book a free consultation](https://www.lindasperlingconsulting.com/contact?hsLang=en) Diagnose # Marketing Audit & Growth Plan Most audits stop at a list of problems. Mine ends with a prioritized plan: what to stop, what to keep, what to start, and who does what. From $1,950, delivered in 3 to 5 weeks. [Book a free consultation→](https://www.lindasperlingconsulting.com/contact?hsLang=en) ![Sample marketing audit report with channel scorecard and 90-day plan](https://www.lindasperlingconsulting.com/hs-fs/hubfs/Marketing%20Audit%20Report%20and%2090-day%20strategy@1x.png?width=600&height=450&name=Marketing%20Audit%20Report%20and%2090-day%20strategy@1x.png) ## What is a marketing audit? A marketing audit is a structured review of everything your business does to attract and win customers: your website, search visibility, Google Business Profile, email, social media, advertising, reviews and sales materials. A good audit tells you what’s working, what’s wasting money and what’s missing, then turns those findings into a plan. ### Signs you need one ✓You’re spending on marketing but can’t say what it returns. ✓Leads come almost entirely from referrals. ✓You’ve tried agencies or freelancers, and nothing stuck. ✓You’re about to hire a marketer and want a plan for them. ✓Customers can’t find you in Google, Maps or AI tools. ## What makes this audit different? ### It includes AI search I check whether ChatGPT, Gemini and Google’s AI Overviews know your business and recommend it. ### Senior judgment, not a software scan I review your marketing the way a marketing director would: what brings in business and what doesn’t. ### A plan you can act on Every recommendation has a priority, an owner and a rough cost. ### Clear and jargon-free As a former journalist, I write findings you can read in 15 minutes and act on the same day. ### On schedule As a certified PMP, I set the delivery date at kickoff and keep it. ### Strategy and execution in one person I can carry out the plan I build, so nothing gets lost between recommendations and results. ## Marketing audit pricing MOST POPULAR ### 90-Day Strategy Ideal for businesses ready for a full review and a step-by-step plan for the next three months. $1,950 one-time What’s included - Review of all channels - AI search visibility check - Findings report and quick wins - Stop, keep and start list - 90-day action plan with KPIs - Results walk-through call - Delivered in 3 weeks [Get started→](https://www.lindasperlingconsulting.com/contact?hsLang=en)   ### Annual Plan Tailored for businesses that want a 12-month strategy, budget and calendar to guide the year ahead. $7,500 one-time What’s included - Everything in 90-Day Strategy - Review of 3 competitors - Customer and positioning work - 12-month plan, budget and calendar - KPI dashboard - 90-minute session with your team - Delivered in 4–5 weeks [Get started→](https://www.lindasperlingconsulting.com/contact?hsLang=en) Get a $500 credit toward the Small Business Marketing Manager or the Fractional Marketing Director service if you continue within 30 days. ## How the marketing audit works A clear schedule from kickoff to walk-through. 1 ### Kickoff call We talk through your business, customers, goals and budget. 2 ### Review I audit each channel, including Google and AI search. 3 ### Compare For the Annual Plan, I benchmark you against three competitors. 4 ### Report A clear report with scores, findings and quick wins. 5 ### Plan Your 90-day or 12-month plan, with priorities, owners and KPIs. 6 ### Walk-through We review it together so you know where every dollar should go. [View a sample audit→](https://www.lindasperlingconsulting.com/work?hsLang=en) ## Frequently asked questions ### How much does a marketing audit cost? My audits start at $1,950 for a full audit with a 90-day strategy. An annual plan with competitor research, a 12-month plan and a budget is $7,500. ### What do I need to provide? Your goals, a rough marketing budget, links to your website and social profiles, and view-only access to tools like Google Analytics. ### Will you need my passwords? No. Most tools let you grant view-only access without sharing a password, and you can remove it anytime. ### Do I have to hire you to carry out the plan? No. The plan is yours. Run it yourself, give it to your team or agency, or have me run it. ## Find out where your marketing stands Book a free 30-minute consultation. You'll leave with at least one idea you can use right away, whether or not we work together. [Book a free consultation→](https://www.lindasperlingconsulting.com/contact?hsLang=en) Get one useful marketing idea a month Practical tips on strategy, Google and AI search, and getting more from your marketing budget. No spam; unsubscribe anytime. --- [![LSC\_Logo\_Stacked\_White](https://www.lindasperlingconsulting.com/hubfs/LSC_Logo_Stacked_White.svg "LSC_Logo_Stacked_White")](https://www.lindasperlingconsulting.com?hsLang=en) Marketing strategy and management for growing businesses. Build the plan. Tell the story. Get it done. SERVICES [Marketing Audit & Growth Plan](https://www.lindasperlingconsulting.com/services/marketing-audit?hsLang=en) [Small Business Marketing Manager](https://www.lindasperlingconsulting.com/services/small-business-marketing-manager?hsLang=en) [Fractional Marketing Director](https://www.lindasperlingconsulting.com/services/fractional-marketing-director?hsLang=en) [All services and pricing](https://www.lindasperlingconsulting.com/services?hsLang=en) COMPANY [About](https://www.lindasperlingconsulting.com/about?hsLang=en) [Work Samples](https://www.lindasperlingconsulting.com/work?hsLang=en) [Serving Northern Virginia](https://www.lindasperlingconsulting.com/northern-virginia-marketing-consultant?hsLang=en) [Contact](https://www.lindasperlingconsulting.com/contact?hsLang=en) CONTACT [(703) 606-2518](tel:+17036062518) [Linda@LindaSperlingConsulting.com](mailto:Linda@LindaSperlingConsulting.com) Clifton, Virginia © 2026 Linda Sperling Consulting Privacy Policy   ·   Cookie Settings ```json { "@context" : "https://schema.org", "@id" : "https://www.lindasperlingconsulting.com/#business", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Clifton", "addressRegion" : "VA", "postalCode" : "20124" }, "areaServed" : [ { "@type" : "AdministrativeArea", "name" : "Fairfax County, VA" }, { "@type" : "AdministrativeArea", "name" : "Loudoun County, VA" }, { "@type" : "AdministrativeArea", "name" : "Arlington County, VA" }, { "@type" : "AdministrativeArea", "name" : "Prince William County, VA" }, { "@type" : "City", "name" : "Washington, DC" }, { "@type" : "Country", "name" : "United States" } ], "description" : "Marketing strategy and management for small and mid-sized businesses: marketing audits, small business marketing management and fractional marketing director services.", "email" : "Linda@LindaSperlingConsulting.com", "founder" : { "@id" : "https://www.lindasperlingconsulting.com/#linda" }, "legalName" : "Linda Sperling Consulting", "name" : "Linda Sperling Consulting", "priceRange" : "$1,750–$8,500", "sameAs" : [ "https://www.linkedin.com/in/lindasperling" ], "slogan" : "Build the plan. 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