---
title: Small Business Marketing Manager | Linda Sperling Consulting
description: "Small business marketing manager from $1,750/month: website, local search, email, social, Google Business Profile, direct mail and print, done for you."
---

[Skip to content](https://www.lindasperlingconsulting.com/services/small-business-marketing-manager#main-content)

[![Linda Sperling Consulting logo](https://www.lindasperlingconsulting.com/hs-fs/hubfs/LSC_Logo_Stacked_Charcoal_1600px.png?width=1600&height=722&name=LSC_Logo_Stacked_Charcoal_1600px.png)Homepage](https://www.lindasperlingconsulting.com?hsLang=en)

- [About](https://www.lindasperlingconsulting.com/about?hsLang=en)
- [Services](https://www.lindasperlingconsulting.com/services?hsLang=en)
  
    - [Marketing Audit](https://www.lindasperlingconsulting.com/services/marketing-audit?hsLang=en)
    - [Small Business Marketing Manager](https://www.lindasperlingconsulting.com/services/small-business-marketing-manager)
    - [Fractional Marketing Director](https://www.lindasperlingconsulting.com/services/fractional-marketing-director?hsLang=en)
- [Work Samples](https://www.lindasperlingconsulting.com/work?hsLang=en)
- [Contact](https://www.lindasperlingconsulting.com/contact?hsLang=en)

[Book a free consultation](https://www.lindasperlingconsulting.com/contact?hsLang=en)

- [About](https://www.lindasperlingconsulting.com/about?hsLang=en)
- [Services](https://www.lindasperlingconsulting.com/services?hsLang=en)
  
    - [Marketing Audit](https://www.lindasperlingconsulting.com/services/marketing-audit?hsLang=en)
    - [Small Business Marketing Manager](https://www.lindasperlingconsulting.com/services/small-business-marketing-manager)
    - [Fractional Marketing Director](https://www.lindasperlingconsulting.com/services/fractional-marketing-director?hsLang=en)
- [Work Samples](https://www.lindasperlingconsulting.com/work?hsLang=en)
- [Contact](https://www.lindasperlingconsulting.com/contact?hsLang=en)

[Book a free consultation](https://www.lindasperlingconsulting.com/contact?hsLang=en)

Run

# Small Business Marketing Manager

You know marketing brings in new customers. You just don’t have time to do it all. I take over your monthly marketing including your website, local search, email, social media, Google Business Profile, online ads, direct mail and print, and add what’s missing. You get one senior marketer who knows local business so you and your team can focus on running the business. From $1,750 a month.

[Book a free consultation→](https://www.lindasperlingconsulting.com/contact?hsLang=en)

Website

Local search

Email

Social media

LS

All handled by one senior marketer

Google Business Profile

Online ads

Direct mail & print

Whatever’s missing

## What is outsourced marketing management?

Outsourced marketing management means handing your day-to-day marketing to an outside expert who runs it every month on an agreed plan. Instead of you or your staff fitting it in between jobs, one person handles all of it and reports back on the results.

### Who it’s for

Established local businesses that already market online and in print but don’t have a dedicated marketing person, especially in construction, the trades and home services.

### What changes for you

✓Consistent marketing, even in your busiest season

✓One point of contact for your printer, web person and ad accounts

✓Your team’s time goes back to customers

## What I manage for you

### Website

Updates, upkeep, speed and security

### Blog

Articles that answer your customers’ questions

### Local Search/SEO

Keywords, on-page fixes, internal links

### Email

Newsletters, list care, segmentation

### Social media

LinkedIn, Facebook and Instagram

### Google Business Profile

Posts, reviews and review requests

### Analytics

Monthly results: traffic, leads and where they came from

### Online advertising

Google and Meta ads, tracked by cost per lead and per booked job

### Direct mail and print

Your existing mailers and print ads, managed from schedule to vendors

## Monthly marketing pricing

Three-month minimum contract. No setup fees.

 

### Maintain

Ideal for businesses that need basic, consistent, professional marketing every month. I keep what you’re already doing running, online and in print, so you can focus on running your business.

$1,750 /month

What’s included

✓Management of all existing direct mail and print advertising

✓Management of 1 social platform: respond to all inquiries, escalate when necessary, plus 2 posts a week

✓Weekly Google Business Profile updates; respond to all comments and escalate when necessary

✓1 monthly email newsletter sent to your entire list, plus list maintenance

✓Up to 3 hours of website updates

✓Lead source tracking

✓Monthly report and strategy call

[Get started→](https://www.lindasperlingconsulting.com/contact?hsLang=en)

MOST POPULAR

### Grow

For growing businesses ready to reach more people and generate more leads. I launch or build up your blog and content so customers find you on Google and in AI search.

$3,750 /month

What’s included

✓Management of all existing direct mail and print advertising

✓Management of all existing Google and Meta ad campaigns

✓Management of 2 social platforms: respond to all inquiries, escalate when necessary, plus 3 posts a week

✓Weekly Google Business Profile updates and comment responses, plus a 5-star review campaign

✓2 monthly email newsletters sent to segmented lists, plus list maintenance

✓2 articles for your company’s blog, plus comment moderation

✓Up to 5 hours of website updates

✓A new landing page each quarter

✓Lead source tracking

✓Monthly report and 2 strategy calls a month

[Get started→](https://www.lindasperlingconsulting.com/contact?hsLang=en)

 

### Scale

For businesses already getting results from content and inbound marketing that want to push further, across every channel.

$6,500 /month

What’s included

✓Management of all existing direct mail and print advertising

✓Management of all existing Google and Meta ad campaigns

✓Management of 3 social platforms: respond to all inquiries, escalate when necessary, plus 3 posts a week

✓Weekly Google Business Profile updates and comment responses, plus a 5-star review campaign

✓2 monthly email newsletters sent to segmented lists, plus 1 targeted campaign and list maintenance

✓6 articles for your company’s blog, plus comment moderation

✓Up to 10 hours of website updates

✓A new landing page or lead magnet each month

✓Lead source tracking

✓Monthly report and weekly calls

[Get started→](https://www.lindasperlingconsulting.com/contact?hsLang=en)

## How outsourced marketing management works

You approve the plan. I handle the rest and report back every month.

1

### Onboarding

We confirm goals, brand voice and approvals, and I set up access and tracking.

2

### Monthly plan

You approve each month’s plan before anything is created or sent.

3

### Create and launch

Posts, emails, ads, mailers and updates go out on schedule.

4

### Monitor

I watch reviews, rankings, ads, forms and site health.

5

### Report

A clear, jargon-free monthly report: what ran, what it produced, what’s next.

6

### Refine

We cut what isn’t working and put more into what is.

[See a sample monthly report→](https://www.lindasperlingconsulting.com/work?hsLang=en)

## quently asked questions

### How much does outsourced marketing cost for a small business?

My monthly packages are $1,750, $3,750 and $6,500, depending on how much you want to do. Ad spend and printing costs are paid directly by you.

### Do I need a marketing strategy first?

It helps. If you don’t have one, the Marketing Audit builds it, and you get a $500 credit towards this service if you continue within 30 days.  

### Will I approve content before it goes out?

Yes. You approve each month’s plan and can review any piece before it’s published, mailed or sent.

### Do you use AI to write content?

I use AI to research and draft faster. Every piece is edited, fact-checked and finished by me in your brand voice.

### Can I change packages or cancel?

Yes. Move between Maintain, Grow and Scale as your needs change. After the first 3 months, cancel with 30 days’ notice, and you keep everything we’ve built.

### How is this different from the Fractional Marketing Director?

As your small business marketing manager, I do the work myself, from your website to direct mail and print. As your fractional marketing director, I lead the staff, agencies and freelancers already handling your marketing. 

## Get your marketing running every month

Book a free consultation and we will find the package that fits your goals and your budget. 

[Book a free consultation→](https://www.lindasperlingconsulting.com/contact?hsLang=en)

Get one useful marketing idea a month

Practical tips on strategy, Google and AI search, and getting more from your marketing budget. No spam; unsubscribe anytime.

---

[![LSC\_Logo\_Stacked\_White](https://www.lindasperlingconsulting.com/hubfs/LSC_Logo_Stacked_White.svg "LSC_Logo_Stacked_White")](https://www.lindasperlingconsulting.com?hsLang=en)

Marketing strategy and management for growing businesses.

Build the plan. Tell the story. Get it done.

SERVICES

[Marketing Audit & Growth Plan](https://www.lindasperlingconsulting.com/services/marketing-audit?hsLang=en)  
[Small Business Marketing Manager](https://www.lindasperlingconsulting.com/services/small-business-marketing-manager?hsLang=en)  
[Fractional Marketing Director](https://www.lindasperlingconsulting.com/services/fractional-marketing-director?hsLang=en)  
[All services and pricing](https://www.lindasperlingconsulting.com/services?hsLang=en)

COMPANY

[About](https://www.lindasperlingconsulting.com/about?hsLang=en)  
[Work Samples](https://www.lindasperlingconsulting.com/work?hsLang=en)  
[Serving Northern Virginia](https://www.lindasperlingconsulting.com/northern-virginia-marketing-consultant?hsLang=en)  
[Contact](https://www.lindasperlingconsulting.com/contact?hsLang=en)

CONTACT

[(703) 606-2518](tel:+17036062518)  
[Linda@LindaSperlingConsulting.com](mailto:Linda@LindaSperlingConsulting.com)  
Clifton, Virginia

<https://www.linkedin.com/in/lindasperling>

© 2026 Linda Sperling Consulting

Privacy Policy   ·   Cookie Settings

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.lindasperlingconsulting.com/#business",
  "@type" : "ProfessionalService",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "US",
    "addressLocality" : "Clifton",
    "addressRegion" : "VA",
    "postalCode" : "20124"
  },
  "areaServed" : [ {
    "@type" : "AdministrativeArea",
    "name" : "Fairfax County, VA"
  }, {
    "@type" : "AdministrativeArea",
    "name" : "Loudoun County, VA"
  }, {
    "@type" : "AdministrativeArea",
    "name" : "Arlington County, VA"
  }, {
    "@type" : "AdministrativeArea",
    "name" : "Prince William County, VA"
  }, {
    "@type" : "City",
    "name" : "Washington, DC"
  }, {
    "@type" : "Country",
    "name" : "United States"
  } ],
  "description" : "Marketing strategy and management for small and mid-sized businesses: marketing audits, small business marketing management and fractional marketing director services.",
  "email" : "Linda@LindaSperlingConsulting.com",
  "founder" : {
    "@id" : "https://www.lindasperlingconsulting.com/#linda"
  },
  "legalName" : "Linda Sperling Consulting",
  "name" : "Linda Sperling Consulting",
  "priceRange" : "$1,750–$8,500",
  "sameAs" : [ "https://www.linkedin.com/in/lindasperling" ],
  "slogan" : "Build the plan. Tell the story. Get it done.",
  "telephone" : "+1-703-606-2518",
  "url" : "https://www.lindasperlingconsulting.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.lindasperlingconsulting.com/#linda",
  "@type" : "Person",
  "alumniOf" : [ {
    "@type" : "CollegeOrUniversity",
    "name" : "American University"
  }, {
    "@type" : "CollegeOrUniversity",
    "name" : "George Mason University"
  } ],
  "hasCredential" : [ {
    "@type" : "EducationalOccupationalCredential",
    "name" : "Project Management Professional (PMP)",
    "recognizedBy" : {
      "@type" : "Organization",
      "name" : "Project Management Institute"
    }
  }, {
    "@type" : "EducationalOccupationalCredential",
    "name" : "Generative AI Leader",
    "recognizedBy" : {
      "@type" : "Organization",
      "name" : "Google"
    }
  } ],
  "honorificSuffix" : "PMP",
  "jobTitle" : "Founder and Principal Marketing Strategist",
  "knowsAbout" : [ "B2B marketing", "Marketing strategy", "Answer engine optimization", "Search engine optimization", "Google Business Profile", "Email marketing", "HubSpot", "Building products marketing", "Project management" ],
  "name" : "Linda Sperling",
  "sameAs" : [ "https://www.linkedin.com/in/lindasperling" ],
  "url" : "https://www.lindasperlingconsulting.com/about",
  "worksFor" : {
    "@id" : "https://www.lindasperlingconsulting.com/#business"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.lindasperlingconsulting.com/#website",
  "@type" : "WebSite",
  "name" : "Linda Sperling Consulting",
  "publisher" : {
    "@id" : "https://www.lindasperlingconsulting.com/#business"
  },
  "url" : "https://www.lindasperlingconsulting.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "Service",
  "areaServed" : {
    "@type" : "Country",
    "name" : "United States"
  },
  "name" : "Small Business Marketing Manager",
  "offers" : [ {
    "@type" : "Offer",
    "name" : "Maintain",
    "priceSpecification" : {
      "@type" : "UnitPriceSpecification",
      "price" : "1750",
      "priceCurrency" : "USD",
      "unitText" : "MONTH"
    }
  }, {
    "@type" : "Offer",
    "name" : "Grow",
    "priceSpecification" : {
      "@type" : "UnitPriceSpecification",
      "price" : "3750",
      "priceCurrency" : "USD",
      "unitText" : "MONTH"
    }
  }, {
    "@type" : "Offer",
    "name" : "Scale",
    "priceSpecification" : {
      "@type" : "UnitPriceSpecification",
      "price" : "6500",
      "priceCurrency" : "USD",
      "unitText" : "MONTH"
    }
  } ],
  "provider" : {
    "@id" : "https://www.lindasperlingconsulting.com/#business"
  },
  "serviceType" : "Outsourced marketing management",
  "url" : "https://www.lindasperlingconsulting.com/services/small-business-marketing-manager"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "FAQPage",
  "mainEntity" : [ {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "My monthly packages are $1,750, $3,750 and $6,500, depending on how much you want to do. Ad spend and printing costs are paid directly by you."
    },
    "name" : "How much does outsourced marketing cost for a small business?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "It helps. If you don't have one, the Marketing Audit builds it, and you get a $500 credit toward this service if you continue within 30 days."
    },
    "name" : "Do I need a marketing strategy first?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes. You approve each month's plan and can review any piece before it's published, mailed or sent."
    },
    "name" : "Will I approve content before it goes out?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "I use AI to research and draft faster. Every piece is edited, fact-checked and finished by me in your brand voice."
    },
    "name" : "Do you use AI to write content?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes. Move between Maintain, Grow and Scale as your needs change. After the first 3 months, cancel with 30 days' notice, and you keep everything we've built."
    },
    "name" : "Can I change packages or cancel?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "As your small business marketing manager, I do the work myself, from your website to direct mail and print. As your fractional marketing director, I lead the staff, agencies and freelancers already handling your marketing."
    },
    "name" : "How is this different from the Fractional Marketing Director?"
  } ]
}
```