--- title: Industries I Serve | Linda Sperling Consulting description: Marketing for roofing, home services, construction, real estate and professional services firms in Northern Virginia and nationwide. image: https://www.lindasperlingconsulting.com/hubfs/Linda-Sperling-headshot-1200x630-1.jpg --- [Skip to content](https://www.lindasperlingconsulting.com/industries#main-content) [![Linda Sperling Consulting logo](https://www.lindasperlingconsulting.com/hs-fs/hubfs/LSC_Logo_Stacked_Charcoal_1600px.png?width=1600&height=722&name=LSC_Logo_Stacked_Charcoal_1600px.png)Homepage](https://www.lindasperlingconsulting.com?hsLang=en) - [About](https://www.lindasperlingconsulting.com/about?hsLang=en) - [Services](https://www.lindasperlingconsulting.com/services?hsLang=en) - [Marketing Audit](https://www.lindasperlingconsulting.com/services/marketing-audit?hsLang=en) - [Small Business Marketing Manager](https://www.lindasperlingconsulting.com/services/small-business-marketing-manager?hsLang=en) - [Fractional Marketing Director](https://www.lindasperlingconsulting.com/services/fractional-marketing-director?hsLang=en) - [Industries](https://www.lindasperlingconsulting.com/industries) - [Work Samples](https://www.lindasperlingconsulting.com/work?hsLang=en) - [Contact](https://www.lindasperlingconsulting.com/contact?hsLang=en) [Book a free consultation](https://www.lindasperlingconsulting.com/contact?hsLang=en) - [About](https://www.lindasperlingconsulting.com/about?hsLang=en) - [Services](https://www.lindasperlingconsulting.com/services?hsLang=en) - [Marketing Audit](https://www.lindasperlingconsulting.com/services/marketing-audit?hsLang=en) - [Small Business Marketing Manager](https://www.lindasperlingconsulting.com/services/small-business-marketing-manager?hsLang=en) - [Fractional Marketing Director](https://www.lindasperlingconsulting.com/services/fractional-marketing-director?hsLang=en) - [Industries](https://www.lindasperlingconsulting.com/industries) - [Work Samples](https://www.lindasperlingconsulting.com/work?hsLang=en) - [Contact](https://www.lindasperlingconsulting.com/contact?hsLang=en) [Book a free consultation](https://www.lindasperlingconsulting.com/contact?hsLang=en) Industries # Marketing for the businesses that build, fix and protect I work with established businesses that have real revenue and real marketing, but no one with the time to run it. I know how your customers find and choose you, so we skip the learning curve and get to work. $1M to $30M in annual revenue Fairfax, Loudoun and Prince William counties Washington, D.C. metro area Clients nationwide [Book a free consultation→](https://www.lindasperlingconsulting.com/contact?hsLang=en)[See services and pricing→](https://www.lindasperlingconsulting.com/services?hsLang=en) ## Industries I serve ✓[Roofing contractors](https://www.lindasperlingconsulting.com/industries#roofing) ✓[Home services (HVAC, plumbing, electrical and remodeling)](https://www.lindasperlingconsulting.com/industries#home-services) ✓[Construction and real estate](https://www.lindasperlingconsulting.com/industries#construction) ✓[Professional services such as accounting, insurance and financial advisory firms](https://www.lindasperlingconsulting.com/industries#professional) ✓[Companies planning a transition: an investor, a sale or an owner’s retirement](https://www.lindasperlingconsulting.com/industries#transition) 01 · Roofing contractors ## I know the roofing business from the supply side Before starting my firm, I worked at Beacon Building Products, now QXO, one of the largest roofing distributors in the country, managing community relations across its 600 locations. I’ve seen what separates the roofers who stay booked from the ones waiting on the phone: they show up first on Google, they have the reviews to back it up, and they follow up. ✓Get found in local and AI search when a storm hits or a roof starts leaking ✓Turn finished jobs into reviews, photos and referrals ✓Keep your name in front of homeowners between busy seasons 02 · Home services ## HVAC, plumbing, electrical and remodeling Your customers usually need you today, and they pick from the first few names they see. I make sure yours is one of them, and that what they find makes them call. 01 ### Show up when they search Google Business Profile kept current with photos of real jobs, and Yelp and Nextdoor kept current and monitored. 02 ### Earn the call Reviews answered, and service pages that cover cost, timing and the towns you serve. 03 ### Bring customers back Seasonal email, mailers and print that remind past customers who to call. 03 · Construction and real estate ## Builders, developers and the companies that supply them Design-build firms, developers, building-products companies and brokerages. Your projects take months and your buyers do their homework, so your marketing has to earn trust before the first meeting. ✓Project pages and case studies that help win the next bid ✓A clear story for owners, partners, lenders and investors ✓Marketing run like a project, with a schedule, a budget and a monthly report 04 · Professional services ## Accounting, insurance and financial advisory firms Clients choose you because they trust you. I help your firm look as credible online as it is in person, and turn your expertise into content that brings in the right clients. ✓Newsletters, articles and LinkedIn posts written to show up in AI search ✓A website and bios that show who you serve and why you’re different ✓Referral and client-loyalty programs that grow your book of business 05 · Companies planning a transition ## Preparing for an investor, a sale or an owner’s retirement? Buyers and investors want proof that growth will continue. I build marketing that shows measurable growth, so it adds to the value of your business instead of sitting on the books as an expense. [Fractional Marketing Director→](https://www.lindasperlingconsulting.com/services/fractional-marketing-director?hsLang=en) ### Goals and KPIs you can show a buyer Leads, booked jobs and cost per lead, agreed up front and reported every month. ### Every lead tracked to its source So you can show what each marketing dollar returns. ### Leadership for the team you have I own the plan, budget, staff and agencies, and report results to leadership. ## Three ways to work together Whatever your industry, start with the service that fits today and step up as you grow. Every price is published. Diagnose ### Marketing Audit & Growth Plan Find out which marketing brings in customers, what’s wasting money and what to do next. From $1,950 [Learn more→](https://www.lindasperlingconsulting.com/services/marketing-audit?hsLang=en) Run ### Small Business Marketing Manager Marketing off your plate, done right every month, with a report on what it produced. From $1,750/month [Learn more→](https://www.lindasperlingconsulting.com/services/small-business-marketing-manager?hsLang=en) Lead ### Fractional Marketing Director A senior leader for the team you already have. I own the plan, budget, staff and agencies, and report results to leadership. From $3,000/month [Learn more→](https://www.lindasperlingconsulting.com/services/fractional-marketing-director?hsLang=en) ## Frequently asked questions ### What kinds of businesses do you work with? Established trades and home-services companies, construction and real estate firms, and accounting, insurance and financial advisory firms, most with $1 million to $30 million in annual revenue. ### Do you only work with local businesses? No. Local clients get in-person support, and I work remotely with businesses across the U.S. ### What if my industry isn’t listed? Let’s talk anyway. If you’re an established business already spending on marketing with no one to run it, I can likely help. The free consultation will tell us both. ### Why does industry experience matter? I already know how your customers search, what they ask before they hire and when your busy seasons hit, so you don’t pay for me to learn your business. ## Let’s talk about your marketing I work with companies in person throughout Northern Virginia and the Washington, D.C. area, and remotely with clients throughout the United States. [Book a free consultation→](https://www.lindasperlingconsulting.com/contact?hsLang=en)[Serving Northern Virginia→](https://www.lindasperlingconsulting.com/northern-virginia-marketing-consultant?hsLang=en) Get one useful marketing idea a month Practical tips on strategy, Google and AI search, and getting more from your marketing budget. No spam; unsubscribe anytime. --- [![LSC\_Logo\_Stacked\_White](https://www.lindasperlingconsulting.com/hubfs/LSC_Logo_Stacked_White.svg "LSC_Logo_Stacked_White")](https://www.lindasperlingconsulting.com?hsLang=en) Marketing strategy and management for growing businesses. Build the plan. Tell the story. Get it done. SERVICES [Marketing Audit & Growth Plan](https://www.lindasperlingconsulting.com/services/marketing-audit?hsLang=en) [Small Business Marketing Manager](https://www.lindasperlingconsulting.com/services/small-business-marketing-manager?hsLang=en) [Fractional Marketing Director](https://www.lindasperlingconsulting.com/services/fractional-marketing-director?hsLang=en) [All services and pricing](https://www.lindasperlingconsulting.com/services?hsLang=en) COMPANY [About](https://www.lindasperlingconsulting.com/about?hsLang=en) [Industries](https://www.lindasperlingconsulting.com/industries?hsLang=en) [Work Samples](https://www.lindasperlingconsulting.com/work?hsLang=en) [Blog](https://www.lindasperlingconsulting.com/blog?hsLang=en) [Serving Northern Virginia](https://www.lindasperlingconsulting.com/northern-virginia-marketing-consultant?hsLang=en) [Contact](https://www.lindasperlingconsulting.com/contact?hsLang=en) CONTACT [(703) 606-2518](tel:+17036062518) [Linda@LindaSperlingConsulting.com](mailto:Linda@LindaSperlingConsulting.com) Clifton, Virginia © 2026 Linda Sperling Consulting Privacy Policy   ·   Cookie Settings ```json { "@context" : "https://schema.org", "@id" : "https://www.lindasperlingconsulting.com/#business", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Clifton", "addressRegion" : "VA", "postalCode" : "20124" }, "areaServed" : [ { "@type" : "AdministrativeArea", "name" : "Fairfax County, VA" }, { "@type" : "AdministrativeArea", "name" : "Loudoun County, VA" }, { "@type" : "AdministrativeArea", "name" : "Arlington County, VA" }, { "@type" : "AdministrativeArea", "name" : "Prince William County, VA" }, { "@type" : "City", "name" : "Washington, DC" }, { "@type" : "Country", "name" : "United States" } ], "description" : "Marketing strategy and management for small and mid-sized businesses: marketing audits, small business marketing management and fractional marketing director services.", "email" : "Linda@LindaSperlingConsulting.com", "founder" : { "@id" : "https://www.lindasperlingconsulting.com/#linda" }, "legalName" : "Linda Sperling Consulting", "name" : "Linda Sperling Consulting", "priceRange" : "$1,750–$8,500", "sameAs" : [ "https://www.linkedin.com/in/lindasperling" ], "slogan" : "Build the plan. 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