--- title: About Linda Sperling, PMP | Linda Sperling Consulting description: Linda Sperling, PMP, is a former journalist and marketing leader with 15+ years at Fortune 500, global and founder-led companies. Based in Clifton, VA. --- [Skip to content](http://www.lindasperlingconsulting.com/about#main-content) [![Linda Sperling Consulting logo](https://www.lindasperlingconsulting.com/hs-fs/hubfs/LSC_Logo_Stacked_Charcoal_1600px.png?width=1600&height=722&name=LSC_Logo_Stacked_Charcoal_1600px.png)Homepage](http://www.lindasperlingconsulting.com?hsLang=en) - [About](http://www.lindasperlingconsulting.com/about) - [Services](http://www.lindasperlingconsulting.com/services?hsLang=en) - [Marketing Audit](http://www.lindasperlingconsulting.com/services/marketing-audit?hsLang=en) - [Small Business Marketing Manager](http://www.lindasperlingconsulting.com/services/small-business-marketing-manager?hsLang=en) - [Fractional Marketing Director](http://www.lindasperlingconsulting.com/services/fractional-marketing-director?hsLang=en) - [Work Samples](http://www.lindasperlingconsulting.com/work?hsLang=en) - [Contact](http://www.lindasperlingconsulting.com/contact?hsLang=en) [Book a free consultation](http://www.lindasperlingconsulting.com/contact?hsLang=en) - [About](http://www.lindasperlingconsulting.com/about) - [Services](http://www.lindasperlingconsulting.com/services?hsLang=en) - [Marketing Audit](http://www.lindasperlingconsulting.com/services/marketing-audit?hsLang=en) - [Small Business Marketing Manager](http://www.lindasperlingconsulting.com/services/small-business-marketing-manager?hsLang=en) - [Fractional Marketing Director](http://www.lindasperlingconsulting.com/services/fractional-marketing-director?hsLang=en) - [Work Samples](http://www.lindasperlingconsulting.com/work?hsLang=en) - [Contact](http://www.lindasperlingconsulting.com/contact?hsLang=en) [Book a free consultation](http://www.lindasperlingconsulting.com/contact?hsLang=en) ![Linda Sperling, founder of Linda Sperling Consulting](https://www.lindasperlingconsulting.com/hs-fs/hubfs/Linda%20Sperling.jpg?width=470&height=560&name=Linda%20Sperling.jpg) Founder, MA, PMP # About Linda Sperling I'm Linda Sperling, founder of Linda Sperling Consulting LLC. I help growing businesses run marketing like the rest of the business: with goals, a budget and a monthly report on what it returns. I bring 15+ years of marketing, communications and program leadership at Fortune 500, global and founder-led companies. [Book a free consultation→](http://www.lindasperlingconsulting.com/contact?hsLang=en) My story ## From journalist to marketing leader I started as a journalist and publicist, writing for publications including Homeland Defense Journal, CRM Magazine, Loyalty Management, Travelhost and Chamber Executive. Journalism taught me to ask sharp questions, find the story inside a complicated business and deliver on deadline. Early career ### Internet pioneers and leading associations Early in my career, I handled corporate communications, media relations and community relations for UUNET and Network Solutions, two Northern Virginia pioneers that helped build the commercial internet. I learned marketing and trade show management at two leading associations: ASAE, the “association of associations,” in Washington, D.C., and ASIS International, the leading association for security professionals, in Old Town Alexandria. 12 years ### A global concierge and loyalty company I joined VIPdesk when it was a founder-led small business and stayed through its acquisition by International SOS and its relaunch as Aspire Lifestyles, a global rebrand that united three acquired companies across 22 locations in 19 countries. I managed internal and external communications for the acquisition and the launch of the new brand. I also built a webinar program that produced 100+ qualified leads per event, more than double the goal, and led to six new client sales. I redesigned the corporate website, increasing time on site by 25%, ran email campaigns with 50%+ open rates and managed social media. Recent ### Finance, real estate and a Fortune 500 I’ve led strategic communications for a registered investment advisor with $1 billion in client assets and served as the sole marketer for a land and investment real estate brokerage. At Beacon Building Products, now QXO, a Fortune 500 building-materials distributor with 600 locations, I managed corporate social responsibility and community relations. I created a grant fund for 6,000 employees, led a sustainability campaign across a 2,000+ vehicle fleet and managed development of the company’s annual CSR report. ## Why I started Linda Sperling Consulting Throughout my career, I’ve worked with organizations that needed this kind of help, especially small and growing businesses. They spent real money on marketing but couldn’t say what it returned. Agencies handed them to junior staff, freelancers waited for direction, and owners did marketing at night. They needed someone to take charge of their marketing: make it a profit center instead of a line item, and get it in step with sales, customer service and finance. For a growing business, that’s essential, so I built my company around it. Linda Sperling Consulting gives you one senior marketer who sets the goals, does the work or leads the team, and reports the results. My favorite saying sums up how I work “Plans get you organized. People get you there.” — Linda Sperling ## Career highlights A few of the results behind the experience I bring to every client. Experience 15+ years in marketing, communications and program leadership Lead generation 100+ qualified leads per webinar, more than double the goal, leading to six new client sales Social media 2x website traffic from social media for a $1 billion investment advisor Global rebrand 19 countries three acquired companies and 22 locations united under one brand Fortune 500 campaign 600 locations in a national sustainability campaign for a building-materials distributor Community grants $100,000 distributed to 50 nonprofits through a grant fund I launched [See work samples→](http://www.lindasperlingconsulting.com/work?hsLang=en) ## Credentials Certifications ✓**Project Management Professional (PMP)** Project Management Institute ✓**Generative AI Leader** Google ✓**AI Essentials and Prompting Essentials** Google ✓**Digital Marketing & E-Commerce** Google ✓**Digital Marketing** HubSpot Education ✓**M.A., Public Communication** American University ✓**B.A., Communication** George Mason University Google Generative AI Leader ## How I use AI I use AI every day, the way a good manager uses a capable assistant. Claude and other AI tools handle research and first drafts, so more of your fee goes to strategy and you get more finished work each month. I direct every project, and I review, fact-check and finish every plan, page and post before it reaches you. As a Google Generative AI Leader, I also help clients show up in AI search tools like ChatGPT, Gemini and Google’s AI Overviews. ## Rooted in Northern Virginia Northern Virginia has been home since 1982, when my dad was transferred here and our family settled in Alexandria near Mount Vernon. I went to Springfield Estates Elementary and Mark Twain Middle School, graduated from Randolph-Macon Academy in Front Royal, and earned my bachelor’s degree at George Mason University in Fairfax. I stayed to build my career here. I lived in Arlington for many years, worked in D.C., Old Town Alexandria and Arlington, covered local entertainment for On Tap Magazine and earned my master’s at American University. Today I live in Clifton, in western Fairfax County. I’m active in my community. I served six years on the Fairfax County Transportation Advisory Commission, appointed and reappointed by two chairmen of the Fairfax County Board of Supervisors. I’ve served on the Little Rocky Run Board of Trustees and chaired its Community Activities Committee. I’m a Cub Scout den leader and a volunteer with my sons’ elementary school PTA, and I’ve been an ambassador for the DC Diaper Bank and treasurer of my local MOMS Club. I also coordinate GO Virginia’s Northern Virginia regional council, a state-funded economic development program. That’s what my clients get: a marketer who knows this region, its business community and the people in it. Northern Virginia Since 1982 Alexandria → Arlington → Clifton ## Outside of work At home in Clifton, it’s me, my two sons and our goldendoodle, Lucky. When I’m not working, you’ll find me practicing yoga, gardening or exploring the greater Washington, D.C. area. ## Frequently asked questions ### What kind of businesses do you work with? Established trades and home-services companies, construction and real estate firms, and accounting, insurance, engineering and financial advisory firms, most with $1 million to $30 million in annual revenue. ### Do you require long-term contracts? Projects have a fixed scope and price. Monthly services have a 3-month minimum, then continue month to month with 30 days' notice. ### Who owns the work and the accounts? You do. Every account, file and piece of content belongs to your business, during our work together and after. ### Do you use AI? Yes. AI handles research and first drafts; I direct every project and review, fact-check and finish every deliverable. ## Let's talk about your marketing I work with companies throughout Northern Virginia and the Washington D.C. in person, and remotely with clients located throughout the United States. [Book a free consultation→](http://www.lindasperlingconsulting.com/contact?hsLang=en) Get one useful marketing idea a month Practical tips on strategy, Google and AI search, and getting more from your marketing budget. No spam; unsubscribe anytime. --- [![LSC\_Logo\_Stacked\_White](https://www.lindasperlingconsulting.com/hubfs/LSC_Logo_Stacked_White.svg "LSC_Logo_Stacked_White")](http://www.lindasperlingconsulting.com?hsLang=en) Marketing strategy and management for growing businesses. Build the plan. Tell the story. Get it done. SERVICES [Marketing Audit & Growth Plan](http://www.lindasperlingconsulting.com/services/marketing-audit?hsLang=en) [Small Business Marketing Manager](http://www.lindasperlingconsulting.com/services/small-business-marketing-manager?hsLang=en) [Fractional Marketing Director](http://www.lindasperlingconsulting.com/services/fractional-marketing-director?hsLang=en) [All services and pricing](http://www.lindasperlingconsulting.com/services?hsLang=en) COMPANY [About](http://www.lindasperlingconsulting.com/about?hsLang=en) [Work Samples](http://www.lindasperlingconsulting.com/work?hsLang=en) [Serving Northern Virginia](http://www.lindasperlingconsulting.com/northern-virginia-marketing-consultant?hsLang=en) [Contact](http://www.lindasperlingconsulting.com/contact?hsLang=en) CONTACT [(703) 606-2518](tel:+17036062518) [Linda@LindaSperlingConsulting.com](mailto:Linda@LindaSperlingConsulting.com) Clifton, Virginia © 2026 Linda Sperling Consulting Privacy Policy   ·   Cookie Settings ```json { "@context" : "https://schema.org", "@id" : "https://www.lindasperlingconsulting.com/#business", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Clifton", "addressRegion" : "VA", "postalCode" : "20124" }, "areaServed" : [ { "@type" : "AdministrativeArea", "name" : "Fairfax County, VA" }, { "@type" : "AdministrativeArea", "name" : "Loudoun County, VA" }, { "@type" : "AdministrativeArea", "name" : "Arlington County, VA" }, { "@type" : "AdministrativeArea", "name" : "Prince William County, VA" }, { "@type" : "City", "name" : "Washington, DC" }, { "@type" : "Country", "name" : "United States" } ], "description" : "Marketing strategy and management for small and mid-sized businesses: marketing audits, small business marketing management and fractional marketing director services.", "email" : "Linda@LindaSperlingConsulting.com", "founder" : { "@id" : "https://www.lindasperlingconsulting.com/#linda" }, "legalName" : "Linda Sperling Consulting", "name" : "Linda Sperling Consulting", "priceRange" : "$1,750–$8,500", "sameAs" : [ "https://www.linkedin.com/in/lindasperling" ], "slogan" : "Build the plan. 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